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LinkedIn Post
Required Elements
Strong Opening
Good hook with clear promise of value, creates curiosity
Concrete Detail
Error handling example is mentioned but lacks depth; chart reference is vague without the actual chart
Engagement Hook
Ends with directive statement, no invitation for discussion or response
What to Fix
Critical Gaps
- No engagement invitation—post ends with a command rather than inviting discussion
- Chart reference is meaningless without context—readers can't see what 'orange and red stuff' means
- Error handling example is underdeveloped—needs specific numbers or real scenario
- Core insight about specialization is valid but not novel—many career advice posts say similar things
- Missing proof points—no data on salary differences or career outcomes from this approach
Priority Fixes
Final two paragraphs about the chart
References a chart readers cannot see, making the conclusion meaningless. Ends with directive instead of engagement hook.
Delete chart reference entirely. Replace final paragraph with: "What's an unsexy engineering skill you got really good at that ended up being your career differentiator? I'm curious what others have found."
Removes confusing chart reference and adds specific question that invites engineers to share their experiences, driving comments
Error handling example (paragraph 3-4)
Example is mentioned but lacks concrete detail—no numbers, no specific scenario that makes it memorable
Replace with: "Example: Error handling. I once joined a company where 40% of user support tickets were 'the app just says ERROR.' No context. No recovery path. I spent 3 months building a proper error system—our support tickets dropped 60% and I became the go-to person for observability."
Specific numbers (40%, 60%, 3 months) plus concrete outcome makes the point tangible and credible
Paragraph about 'different orgs have different priorities'
Vague claim about pay differences with no supporting evidence or specific example
Replace with: "A friend specialized in database query optimization—unsexy work most devs avoid. When he interviewed at a fintech with massive scale problems, they offered him $40K above their standard band because nobody else in their pipeline had that depth."
Concrete salary number and specific scenario transforms abstract claim into believable, actionable insight
Opening sentence
Hook is good but could be sharper with more specificity about the mistake
Replace with: "I've reviewed 200+ software engineer applications this year. 80% make the same mistake: they all look identical."
Adds credibility through specific numbers and sharpens the curiosity—what makes them identical?
Score Breakdown
Hook Strength
Specificity
Insight Novelty
Engagement Design
Format Optimization
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