FluffFilter Homepage

Testimonial is qualitative only, doesn't include specific outcome or metric

Add metric above or below testimonial: 'Sarah's team now reviews 3× more content per week with FluffFilter' or add a second testimonial with metrics like: 'We cut content review time from 6 hours to 45 minutes per batch. FluffFilter paid for itself in week one.' — Mike Chen, Content Director at [Company]

Specific time/volume metrics make the benefit concrete and calculable for prospects evaluating ROI

Shows labor savings calculation ($2,400/month) but this is buried and could be more prominent

Move the ROI calculation higher on page, ideally in a dedicated section before pricing: 'The Math: Pro plan customers save 12+ hours/week on content review. At $50/hour editor rates, that's $2,400/month in saved labor. FluffFilter costs $79/month. ROI: 30×'

Making ROI calculation prominent and early helps justify purchase decision before visitor reaches pricing

Doesn't explicitly address objection: 'Why not just use ChatGPT/Claude directly for content review?'

Add comparison section: 'Why Not Just Use ChatGPT? You could paste each article into ChatGPT and ask for feedback. But you'd get: generic advice that doesn't match your content type, no structured scoring, no batch processing, no history tracking. FluffFilter gives you specialized evaluators for 20+ content types, consistent scoring, and saves every analysis. It's ChatGPT with guardrails and memory.'

This is the most obvious objection from savvy users who already have AI access - preempting it builds trust and differentiates

Minor - could add one more specific outcome metric to strengthen already-strong value prop

Extend subheading: 'Review 50 blog posts in 10 minutes, each with surgical, location-specific fixes, not vague "make it better" feedback. Catch 80-90% of quality issues that normally require manual review.'

Adding the 80-90% catch rate (already mentioned in FAQ) to hero section quantifies the quality level and sets expectations

Good section but could use a specific before/after example

Add concrete example after the section header: 'Example: A 5-person content team publishing 40 posts/month spent 30 hours on first-pass reviews. With FluffFilter handling initial quality checks, they're down to 6 hours - and catching more issues.'

Specific scenario helps prospects pattern-match to their own situation and calculate potential time savings